Web 2.0 recruiting is the non-traditional way of recruiting candidates. It is basically employing innovative techniques in recruiting candidates. It is becoming part of normal communication; just another dimension to it.
There are number of companies who do not rely any longer on the traditional recruiting method or post and wait scenarios ( posting the job in portals and awaiting the candidates to apply).
Recruitment has certainly moved on to the advanced form-web2.0 recruiting.
Web2.0 Tools
- Blogs
- Boolean search
- Social Network
- Professional Network
- Podcast and Videos.
Blog
A blog is a discussion or informational site published on the World Wide Web and consisting of discrete entries (“posts”) typically displayed in reverse chronological order (the most recent post appears first)
A blog is a discussion or informational site published on the World Wide Web and consisting of discrete entries (“posts”) typically displayed in reverse chronological order (the most recent post appears first)
Recruitment Perspective – An active blogger!!
- Own up a blog, write well and more often ( Eg:- Hiring Professionals can write about the company, provide the job description and also relevant information pertaining the roles and responsibilities)
- Share the blog link with your professional contacts and invite people to read your blog.
- Highlight success and important branding points.
- Tag your posts.
- Promote your blog through social media/Facebook/LinkedIn/Twitter to name a few.
Social Network
- Company Facebook page to be created for Company Branding
- Get people to like these pages and also make them to follow your company
- Post job links/blog links and direct the candidates/passive pool to apply
Professional Network
- Create a job positing through the LinkedIn recruiter account
- Ensure to create your own group in your connections and encourage employees to join the groups. This will help them to stay up to date with the new job offerings and they can communicate the same to their contacts.
- Upload a presentation on your company and the particular job through Slide share and use box.net for uploading the documents pertaining those job ( try to keep the same brief and simple). Also provide a link to your recruiting blog in the same presentation.
Boolean Search Strings
Another efficient way of recruiting, provided you are completely aware of the techniques. Listed below are some examples to start off with: Have not touched on the advanced techniques.
Another efficient way of recruiting, provided you are completely aware of the techniques. Listed below are some examples to start off with: Have not touched on the advanced techniques.
- resume AND CCNA AND routing- will provide you the resume of candidates with CCNA certification and routing experience.
- network AND engineer AND IBM OR Oracle OR Microsoft – will provide you the resume of candidates working as network engineer with any of the above companies listed
- resume or CV AND CCNA AND routing or switching and DOC and Bangalore – will provide resumes in word format
Podcast and Videos
A podcast is a type of digital media consisting of an episodic series of audio, video, pdf files and downloaded through web syndication or streamed online to a computer or mobile device. An employer will use this for branding purpose and recruiters as a job tool. You can make a podcast by using you computer, microphone and recording software-Roxio. I am yet to explore this tool and have heard lot of hiring professionals calling this as an ease tool for recruiting.
A podcast is a type of digital media consisting of an episodic series of audio, video, pdf files and downloaded through web syndication or streamed online to a computer or mobile device. An employer will use this for branding purpose and recruiters as a job tool. You can make a podcast by using you computer, microphone and recording software-Roxio. I am yet to explore this tool and have heard lot of hiring professionals calling this as an ease tool for recruiting.
Videos containing company overview, featuring leader speak and other short videos pertaining the exciting offerings a company has for the prospective hire is garnering lot of attention, because through these videos the candidates learn much about the company culture, company offerings and products.
Same can be employed by hiring professionals to attract the candidates to their specific jobs by making a video about the particular Business Unit intending to hire, videos can feature the roles & responsibilities through candid chat with employees and how they spend their day (primarily hinting at the job they do day in and day out). Share these video links in your blogs/professional/social recruiting sites.
